Matt Mason1
1University of the Sunshine Coast, School of Health, Sippy Downs Drive, Sippy Downs, Queensland, 4556. mmason1@usc.edu.au
In the ever-evolving landscape of infection prevention and control (IPC), it is crucial to investigate the role of human perception and behaviour in our professional practice both as individuals and as a profession. In this presentation the concept of “Geographical narcissism” and its implications for IPC will be examined and you will be guided through an exploration of how our attachment to geographic power influences our understanding of IPC.
Geographical narcissism, the inclination to believe that one’s region is “better” or “worse” than another, can have significant consequences for IPC efforts. This extends to the belief individuals have in their knowledge and practice, and importantly the value placed in those individuals by people they work with, their management, and their broader community.
Case studies and research literature will be used to illustrate the mechanisms behind geographical narcissism and its impact on IPC practices including how this cognitive bias affects decision-making, resource allocation, and public compliance with IPC measures. Ways to overcome geographical narcissism will be considered.